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The move has been complicated by the combination of most merchants getting a very late start to the EMV process – the Target breach was what many merchants considered their official starting line despite announcements by the card networks years earlier – and a complicated certification process that’s been tough for some merchants to navigate.
Today, there are 300 million chipcards in circulation and 1.2 It’s also the first to say that there could and should be more places for consumers to use their chipcards. payments landscape, Visa will also limit the number of transactions issuers can chargeback to merchants (and their acquirers) until April 2018.
“We’ve taken steps to simplify the process as much as possible and help reduce any challenges so merchants can move forward with chip adoption quickly.”. According to Visa, there are at present 300 million chipscard in circulation in the U.S. market which are now ready to be used at 1.2 million merchant locations.
“Regardless of how the cardholder’s identity is confirmed, the chip makes data much more secure, rendering it almost useless to create fraudulent cards or transactions,” MasterCard spokesman Seth Eisen said in a statement on Wednesday (June 15). Master Card And Visa Simplify Retailer EMV Transition. 05 more, on average.
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