How Top X-Border Performers Are Winning The Global Game
PYMNTS
MARCH 8, 2018
When it comes to language and currencies, said Drouart, one must discard the conventional wisdom that more is better. Instead, Drouart said merchants should consider how they can target the 80 or 90 percent of buyers who transact in a certain language or currency, and aim to serve that majority first. Start with currencies.
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