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Built-in compliance, instant payments, cross-border transactions, embedded wallets — these aren’t just “nice to haves”; they’re the kind of infrastructure we actively seek when investing in this space. But just as important is the creators' own financialliteracy.
Marqeta’s research also found that: Women appear more likely than men to have used embeddedpayments in the last year, with a quarter of women (25%) having made a purchase directly on a TikTok shop in the last 12 months compared to 12% of men.
. “These strategies bridge gaps for the underbanked and those new to digital payments.” “In most cases by embedding finance into their applications, merchants make it easier for them or their consumers to interact with financial products. “Promoting financialliteracy and transparency is crucial.
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