article thumbnail

The Invisible Engine of Social Commerce? Fintech's Role in the Creator-Led Revolution - Interview with Kyrillos Akritidis

Fintech Weekly

Built-in compliance, instant payments, cross-border transactions, embedded wallets — these aren’t just “nice to haves”; they’re the kind of infrastructure we actively seek when investing in this space. But just as important is the creators' own financial literacy.

FinTech 78
article thumbnail

Marqeta Research finds British Women Adopting Next Generation of Financial Services More Quickly than Men

Fintech Finance

Marqeta’s research also found that: Women appear more likely than men to have used embedded payments in the last year, with a quarter of women (25%) having made a purchase directly on a TikTok shop in the last 12 months compared to 12% of men.

article thumbnail

How Is Embedded Finance Ensuring the Checkout Experience Is Financially Inclusive?

The Fintech Times

. “These strategies bridge gaps for the underbanked and those new to digital payments.” “In most cases by embedding finance into their applications, merchants make it easier for them or their consumers to interact with financial products. “Promoting financial literacy and transparency is crucial.