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To that end, Luke Evans , director of account management and Peter Mollins , vice president of marketing at Spreedly , said "payments orchestration" can mean the difference between a merchant’s getting those digital goods to endusers and allowing them to pay instantly, or losing the sale entirely.
Artificial intelligence (AI) can improve the eCommerce experience – not just in terms of warding off fraud, but also in making sure payments can be processed efficiently and that the most effective paymentgateways are accessed.
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