Activision Patents Algorithm To Make Gamers Spend
PYMNTS
OCTOBER 24, 2017
Typically, this involves microtransactions: in-game items or advantages that a player can purchase after buying the $60 title itself. In July, major games publisher Ubisoft announced that PRI — Player Recurring Investment, which includes microtransactions — accounted for 41.1 percent of total sales in Q1 2017, compared to 34.4
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