Using Online, Social Data To Make ‘Thin Files’ Thick
PYMNTS
APRIL 27, 2016
In the company’s research, three data sets were constructed to test the veracity of online and social media data as a means of authentication: Real Data — The control group, consisting of 10,000 real U.S. consumers who were identified using names, addresses, phone numbers and dates of birth (DOB).
Let's personalize your content