Using Online, Social Data To Make ‘Thin Files’ Thick
PYMNTS
APRIL 27, 2016
percent when a consumer participates in all three types. In the company’s research, three data sets were constructed to test the veracity of online and social media data as a means of authentication: Real Data — The control group, consisting of 10,000 real U.S. percent, that number drops by 5.7
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