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This process also comes with hurdles like regulations, fees, compliance standards, and payment card issuers — all of which become increasingly complex for international transactions. The company has taken an aggressive but strategic approach towards new market entry, expanding globally through its open engineering and easy integration.
In December 2017, Amazon’s Alexa Fund participated in a $16M Series A to Greenlight Financial, an alternative debit card issuer aimed at young consumers. With the card, parents can manage spending limits and allocate funds for their children through a mobile app. Its first entry point in the market was in payments in October 2014.
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