If Facebook Wants To Be WeChat, Why Did It Launch Libra?
PYMNTS
JULY 1, 2019
During those sessions, Marcus provided an update on Messenger’s progress, including new features that had been launched and the impact of bots on consumer engagement. Bots on Messenger were launched in April of 2016 – two years after Marcus took charge – to much fanfare. Bots were the ticket to that pivot and that user engagement.
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