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Zelle has announced that in 2024 the network reached 151 million enrolled users and helped American consumers and small businesses send over $1 trillionthe most money ever sent by a person-to-person payments service in a single year. Zelle transactions grew 25% from 2023 to a total of 3.6 billion, a 25% increase from the prior year.
In this edition, we focus on Denise Leonhard, GM of Zelle. Half a trillion dollars were transferred over the Zelle network in the first half of 2024, according to Zelles report in October. This came with a 27% increase in transaction volume YOY for the firm, showing how quickly the Zelle network is expanding.
Zelle, traditional banks’ answer to Venmo and Paypal, continues to grow in usage, not only with customers but with banking institutions as well, according to reports. Zelle’s operator, Early Warning Services, reported a Q4 payment volume of $35 billion, which is up 12 percent from Q3 and 61 percent from a year before.
The fourth quarter of 2018 was kind to Venmo and Zelle , the two big peer-to-peer (P2P) services that are battling for consumer loyalty and market supremacy — a fight that pits PayPal , the owner of Venmo, against the banks that operate Zelle. users by year’s end, behind Zelle’s 27.4 ZelleBank Gains.
Now, a decade after its launch, Venmo is sharing the P2P stage with other players, Early Warning Services’ Zelle being the most notable among them. Although only 60 banks and creditunions (CUs) have made Zelle available to their customers, approximately 230 have signed up for the service. billion in assets.
In addition, he continued, FIS has brought its first bank onto the platform, and shortly 400 banks will have access to RTP. With the combined exposure through JHA, FIS, Corporate One CreditUnion and others, Waterhouse estimated that RTP will reach 70 percent of the financial services market before the end of the year.
The new bank partnerships come as the company recently announced new features coming to Apple Pay during its worldwide developers conference in June. With mobile pay, Apple is now directly competing with PayPal, PayPal-owned Venmo, Square Cash and popular bank services like Chase QuickPay and Zelle.
In a podcast with Karen Webster, Derek Swords, vice president of product management and electronic payments at Fiserv , pointed to the rise of Zelle , the P2P offering that logged $35 billion in payments volume in the fourth quarter of last year, up 61 percent year on year and 12 percent sequentially.
“We saw things like digital interactive teller utilization going up by 550 percent, for example,” he told Webster, “and online and mobile banking spiking 300 percent to 400 percent in many instances.”. He noted that P2P payment volume moving across Zelle exploded, taking mere weeks to top what had previously been annual volumes.
This is distinct from other customer-centric payment services like Venmo or Zelle in that its implementation hinges on the adoption by banking institutions. This is the inaugural real-time payment system from the US central bank. FedNow is accessible to all banks and creditunions. What is FedNow?
i2c’s McCarthy noted that looking back over the past 10 years, “I wouldn’t have believed the types of structural changes we’ve seen” where the advent of PayPal, Zelle, contactless cards, and mergers and acquisitions that have created companies with full suites of payment products have made the shift easier.
Also keen on the Fed’s involvement were the communitybanks and creditunions that worry (as they should) about having TCH as the only operator of an RTP network in the U.S. TCH is the association of the 25 largest banks in the U.S., and one of two operators of the ACH network in the U.S., the other being the Fed.
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