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B2C embedded payments are a crowd favorite, but what does the B2B landscape look like in 2025?

Tearsheet

Embedded payments are becoming a staple in the B2C world, and more businesses are also jumping on board, aiming to streamline and automate processes from payroll (automated invoicing) to procurement (trade credit). However, B2B transactions in embedded payments are more challenging and don’t flow as easily as B2C ones.

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Guavapay’s Transforming All Things Payments with Technology Innovation

Fintech Finance

The company founded in 2017 and headquartered in London, UK has witnessed a significant increase in its overall customer base with annual revenue growth of 71% this year compared to 2023, while nearly tripling the size of their London office team in response to the growing global demand for accessible financial options.

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BlueSnap’s Channel Partner Program Is Surging

Trade Credit & Liquidity Management

From a Press Release dated July 8, 2025, Boston, Massachusetts & London, England BlueSnap, a global payment orchestration platform serving B2B and B2C businesses, has announced remarkable growth (137%) in its Channel Partner Program since its launch in September 2024.

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Guavapay Attributes Global Growth in 2024 to Customer-Centric Technology Innovation

The Fintech Times

Founded in 2017 and headquartered in London, Guavapay says it enjoyed a significant increase in its overall customer base with annual revenue growth of 71 per cent in 2024 compared to the previous year, while nearly tripling the size of its London office team in response to the growing global demand for accessible financial options.

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Finding the Right Payment Pathway: International Payments Launched by Cross River Bank

The Fintech Times

The new offering arrives as the demand for cross-border payments increases and is set to help the market reach its estimated forecast of $320trillion by 2032. The capability initially enables cross-border payments for fintechs and SMBs, B2B and B2C transfers, funding operating accounts and subsidiary payments back to parent companies.

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Behind the Idea: TerraPay

The Fintech Times

We support over 70 currencies and offer tailored solutions across B2B, B2C, and P2P use cases, enabling broader reach, improved liquidity management, and the flexibility to adapt to diverse business models. We decided we wanted to change that. The first payment on our platform was $13! Since launch, how has your company evolved?

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B2B Payments Forging New Paths With B2C Tools

PYMNTS

At earlier moments of B2B FinTech development, the industry seemed to be following in the footsteps of the business-to-consumer space. Intuit has just announced a host of partnerships that integrates financial services from B2C payments giants into the QuickBooks small business accounting platform. Canada, U.K.

B2C