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By enabling more tailored solutions, streamlining operations, and addressing vital concerns like fraud and security, embeddedfinance is becoming a crucial driver of innovation. AI, tokenization, and vertical integration are just the beginning of whats possible in embeddedfinance.
While powerful, they typically operated in isolation and addressed narrow user needs. These newer platforms blend data, automation, and embeddedfinance in ways that simplify user experience. EmbeddedFinance as a SaaS Fintech Enabler At the heart of SaaS fintech v2.0 lies embeddedfinance.
While powerful, they typically operated in isolation and addressed narrow user needs. These newer platforms blend data, automation, and embeddedfinance in ways that simplify user experience. EmbeddedFinance as a SaaS Fintech Enabler At the heart of SaaS fintech v2.0 lies embeddedfinance.
Slated for rollout in Q2 2025 (pending regulatory approvals), this strategic alliance will provide Earned Wage Access (EWA) and Send Now, Pay Later (SNPL) services to complement Al Ansari Financial Services existing portfolio, addressing the varied needs of both unbanked and underbanked communities in the UAE.
Credit and lending models are being redefined, with transaction data and broader financial insights driving dynamic, real-time credit decisionsreshaping how payments and credit intersect in embeddedfinance offerings. quadrillion, highlighting the scale of digital payments and embeddedfinance solutions. reached $1.1
For financial services, especially those addressingunderserved markets, the stakes are even higher. Were also developing AI agents tailored for the embeddedfinance space, supporting industries like insurance , telecommunications , and retail —each with its own unique challenges and opportunities.
Recognised as one of Asia’s fintech unicorns, Airwallex offers various financial services, including cross-border payments, global business accounts, and embeddedfinance solutions. Airwallex Valuation : $5.5 Malaysia, the UAE, Lithuania, and Paraguay.
Even financial inclusion got a boost – lenders began using alternative data via open banking to underwrite those with thin credit files, and mobile apps brought services to those who were previously underserved. Both Open Finance and DeFi thereby champion the idea that your financial life belongs to you.
As McKinsey notes, “SMEs are underserved when growth potential is weighed less than current financial position” (McKinsey & Company, 2024). GENIUS Act Clears the Way for Stablecoin-Powered EmbeddedFinance 23 June Now Hiring All companies Welcome to Finextra. We use cookies to help us to deliver our services.
However, it also addresses an injustice in the eyes of FATF, as financial exclusion largely affects individuals in disadvantaged and vulnerable communities and, in most cases, these people are excluded from financial services due to cost or lack of formal documentation.
In today’s competitive market, embeddedfinance is no longer a passing trend; it’s a fundamental game changer. Corporate-embeddedfinance radically reshapes businesses, offering new revenue opportunities and redefining customer relationships. This isn’t a peripheral add-on; it’s the future of commerce.
aIn parallel, the demand for embeddedfinance from small-and-medium-sized businesses (SMBs) — a sector typically underserved by traditional financial institutions — has broadened well beyond payments.1 Adyen and BCG’s report provides a strategic playbook for SaaS platforms looking to succeed in the embeddedfinance space.
Neem , a leading embeddedfinance platform in Pakistan, has entered a multifaceted partnership with Mastercard , a global technology company in the payments industry. The strategic multi-year collaboration will enable financial wellness for Pakistan’s underserved communities.
The webinar will address the underutilization of transactional data by banks and its potential to drive customer engagement, increase customer lifetime value, and enhance business impact. However, when this demand slips through gaps in the customer journey, it not only results in lost revenue but also impacts productivity.
He stressed that low-income and underserved communities are facing severe challenges the most, such as rising prices, social unrest, and climate change impacts. However, he highlighted that financial services can play a crucial role in addressing these issues, and help the two billion people currently invisible to the financial system.
EmbeddedFinance In An All-in-One Digital Ecosystem Singapores fintech trends for 2025 are defined by the rise of all-in-one digital ecosystemscommonly referred to as super appsthat seamlessly integrate embeddedfinance at their core.
By offering instant access to earned wages and enabling timely remittances, the partnership addresses a key financial need among expatriate workers, empowering them to support their families with greater ease and security.
The research points out that this diversity in views reflects the sector’s resilience, with many firms identifying opportunities for expansion, especially into underserved markets. In Asia Pacific, the lack of a skilled workforce and poor digital and financial literacy were also factors, however this trend can also be observed globally.
The five fintechs, all pre-Series A UK-based startups, are looking to develop their business ideas and provide innovative solutions addressing challenges in the payments space. mmob mmob provides the tools for any business to import or export API services in any channel through their embeddedfinance toolkit.
Airwallex, founded in 2015, is a leading global financial platform for modern businesses, offering trusted solutions to manage everything from payments, treasury, card issuing and spend management to embeddedfinance. These efforts aim to address long-standing inefficiencies in cross-border payments and drive regional economic growth.
Our approach is tailored to the needs of underserved markets and clients. Together with my co-founder Tomas Navickas , expert software architect with over 20 years of experience, we’re focusing on leveraging new technologies to address pain points in the industry. What’s the best thing about working in the fintech industry?
Our mission is to provide accessible, secure, and cost-effective banking solutions tailored to the unique needs of underserved markets and clients, such as families, freelancers, digital nomads, and businesses often overlooked by larger banks. Tell us more about your company and its offering. What problem was your company set up to solve?
The digital transformation of the retail industry addresses the problem by merging physical with digital channels to create an omni-channel experience. It is an opportunity and a responsibility that retailers have to enlarge their reach and ensure that underserved consumers get hold of essential products.
“With over 20 million underserved adults in the UK, it’s time to rethink access barriers. Embeddedfinance is key – digital wallets and embedded lending integrated into everyday platforms make financial services instantly accessible to those left out by traditional banking.
“Fintechs have the potential to offer broad social benefits to the markets they operate in — particularly when it comes to providing financial services to those who have traditionally been underserved. We commend Visa for spearheading this initiative and are pleased to endorse the Levant edition of VEI.
One of the growing trends, neobanks target underserved segments, including small businesses and freelancers. The Growth of EmbeddedFinanceEmbeddedfinance integrates financial services into non-financial platforms. Retailers, technology firms, and even healthcare providers are entering the embeddedfinance space.
By joining forces, they can combine their strengths to improve financial services and reach underserved populations. EmbeddedFinanceEmbeddedfinance integrates financial services into non-financial platforms, enabling customers to access banking solutions seamlessly within other apps.
PayFuture launched to address this challenge, helping global merchants connect directly with local payment methods in regions frequently overlooked by mainstream providers. While these regions represent a significant portion of the global population, they are often underserved in terms of access to modern payment solutions.
Alpheya is addressing a structural gap in wealth management, a vital sector of economic importance that has largely been excluded from the digital platforms transforming other areas of finance. A compelling example is our work with ABHI , originally from Pakistan, which is now an Abu Dhabi-headquartered embeddedfinance platform.
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