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B2C embedded payments are a crowd favorite, but what does the B2B landscape look like in 2025?

Tearsheet

Embedded payments are becoming a staple in the B2C world, and more businesses are also jumping on board, aiming to streamline and automate processes from payroll (automated invoicing) to procurement (trade credit). However, B2B transactions in embedded payments are more challenging and don’t flow as easily as B2C ones.

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Guavapay’s Transforming All Things Payments with Technology Innovation

Fintech Finance

The company founded in 2017 and headquartered in London, UK has witnessed a significant increase in its overall customer base with annual revenue growth of 71% this year compared to 2023, while nearly tripling the size of their London office team in response to the growing global demand for accessible financial options.

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On-Demand Matchmaking Takes Swing At SMB Logistics

PYMNTS

It’s a race that small and medium-sized businesses (SMBs), both B2C and B2B, can struggle to keep up with considering their limited resources to invest in warehousing, fulfillment, shipping and other logistics operations. You’ve got short-term seasonality demands. For the B2C business, this is clearly a lost sale.

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B2B Payments Forging New Paths With B2C Tools

PYMNTS

Intuit has just announced a host of partnerships that integrates financial services from B2C payments giants into the QuickBooks small business accounting platform. Part of that evolution, Pai told PYMNTS, is that traditional trend of B2B payments following B2C’s path. They’re on Twitter and LinkedIn. Canada, U.K.

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Finding the Right Payment Pathway: International Payments Launched by Cross River Bank

The Fintech Times

The new offering arrives as the demand for cross-border payments increases and is set to help the market reach its estimated forecast of $320trillion by 2032. The capability initially enables cross-border payments for fintechs and SMBs, B2B and B2C transfers, funding operating accounts and subsidiary payments back to parent companies.

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Guavapay Attributes Global Growth in 2024 to Customer-Centric Technology Innovation

The Fintech Times

Founded in 2017 and headquartered in London, Guavapay says it enjoyed a significant increase in its overall customer base with annual revenue growth of 71 per cent in 2024 compared to the previous year, while nearly tripling the size of its London office team in response to the growing global demand for accessible financial options.

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Financing Gets Flexible As eCommerce Sellers Brace For Seasonality Whiplash

PYMNTS

And the surge in eCommerce isn't isolated to the B2C world, either: as social distancing requirements and shutdowns migrate corporate buyers online, wholesalers, distributors and other B2B vendors are likely to face a similar holiday boon this year to fulfill rising customer demand. Small Business, Big Challenges.

Finance 142