Acquirers and PSPs and the 2025 consumer: Designing for diverse payment preferences
The Payments Association
JULY 7, 2025
These users are the first wave of digital-first payment behaviour, but they are still a minority. Future-focused product design should account for: Tokenisation and embedded payments Wallet integration for high-frequency retail use cases Cross-device authentication (e.g. Enhance fraud prevention beyond check-box compliance.
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